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As you know, communication is key to all we do in the insurance industry. As agents, we have to understand a client’s needs. We have to convey the value of the products and services we offer. We have to explain lots of important policy information to people.
In all this, we have to be strategic in choosing the channel, the tone, the timing, and many other details specific to the audience we’re reaching. It’s extremely important. People differ by many demographics. Knowing and understanding them can help you target and reach people more effectively in your insurance marketing and insurance sales.
Check out our marketing presentation all about this value. Download it for free now.