While employers or seniors might be your go-to markets for selling ancillary insurance, individuals should not be discounted as an opportunity to increase your ancillary sales. There is a large mix of people who need assistance in getting affordable insurance coverage from a source other than employers. These clients need your help navigating all the different health plans and additional coverage available to them.
Ancillary Products for Individuals
Individual clients are those who are self-employed, unemployed, or just uninsured and are looking for affordable health insurance. The problem these people face, other than the difficulties of getting health insurance as an individual, are the gaps in their coverage.
Insurance agents can help their individual clients fill these gaps by offering ancillary products with the best rates and the best benefits.
Common ancillary coverage that individuals might be looking for include:
- Dental
- Vision
- Life
- Critical Illness
- Accident
- Hospital Indemnity
These kinds of insurance and others supplement an individual’s health insurance or serve another purpose. The good news for individuals is that the premiums for ancillary products do not usually increase as they age.
The Benefit of Selling Ancillary Products to Individuals
Selling ancillary insurance products to any of your clients is a great way to bolster your business and make lasting relationships. This is important for individuals particularly because it is easier for them to go through one agent for all of their insurance needs, which means there is plenty of opportunity for you.
By offering ancillary insurance to individuals you are adding more value to their relationship with you. Therefore, you are more likely to retain clients and have a wider pool of potential clients, as being a one-stop-shop opens you to individuals looking for more than just health insurance.
Individual clients are a great market to tap into, as they often are not getting the insurance coverage they need from employers. Even after obtaining a health plan, there are plenty of gaps in their coverage—gaps that can only be filled with ancillary products.
AgentLink is here to help you provide the best service to your clients. If you want more information on selling ancillary products to individuals download our guide here.
Ready to sell more ancillary products? Our team can help. Let’s talk!
