If you were ever wondering what those kids born in the early 80s to late 90s are called, they’re commonly known as the Millennials. The Millennial generation will soon have the highest purchasing power in history. So how can insurance companies — or any company — reach them? According to this infographic below, industries should use graphics and visuals; be authentic, creative and distinct; get the the point quickly; and engage and ask for feedback.
With the onset of digital technologies, Millennials are essentially a hyperconnected generation. Avoiding traditional media, they are extremely comfortable with social media, instant messaging, love user-generated content, and have become empowered consumers, meaning they’re used to finding what they want, when they want and whatever it may be. They also happen to be the most educated generation to date.
Challenging group to win over, right?
Click on the image below to find out how you can capture the generation that will soon have the highest purchasing power in history, the Millennial audience.
