Long Term Care insurance is a HUGE opportunity for agents. We can help you get off the ground and tap into this growing market. Here are the exciting new trends in LTC Marketing:
- Rate stabilization: Most indications are that companies are almost overly cautious in their pricing strategies for currently offered LTC plans. This would mean future rate increases would be much less likely. The industry expects a large resurgence of public demand for these products.
- Innovative and exciting new asset-based LTC benefits can provide a large death benefit as well as dollar for dollar benefits for LTC. Some plans are indemnity benefits so folks can get cash regardless of actual LTC expenses. Some plans even offer a retirement benefit if no LTC benefits are used.
- There are new ways to leverage qualified money to create large tax free benefits for LTC expenses.
- A major carrier has unveiled a new affordable plan for the middle income market. It’s low cost, has an easy application, simple underwriting and a rate card!
- Annuities with LTC benefits are now very popular and the underwriting is much less stringent. Also, fixed rates on annuities have gone up! A current carrier is now offering a 3.15% rate for 5 years.
*Information is based on interpretation of policies and benefits. Actual policy terms will apply. Rates subject to change.
Email Bruce@agent-link.net to get started.
